I'll
celebrate my 10th year in business in May, and over the last decade,
I've gone back and forth on my answer to this question: Do women make
better entrepreneurs? I've decided the answer is Yes... and No. The same
things that make us great entrepreneurs also make us bad ones. It's a
fine line, a tightrope we walk. Let me explain.
Women are nurturers.
Women have the ability to hang on, to stick with something, to grow
and nurture their business despite opposition, heartache, and setbacks.
A woman sees the potential of her creations and has the tenacity to hang
on and nurture them. Her business is her baby. A woman could no more
toss her business that she's nourished aside than she could toss aside
her own child. She will hang on and stick with it because she has a bond
with her business. In business, this type of tenacity is invaluable.
But, on the other hand, treating a business like a baby can be a
dangerous thing. Hanging on to old ideas, products or services when the
market has disappeared, can lead to professional suicide. Just because
it's your baby, doesn't mean it's good business. Sometimes you have to
let go, move on and adapt. You can't be too emotionally tied.
Women are good multi-taskers.
Have you ever seen a man change a diaper, talk on the phone,
discipline a toddler, and make notes at the same time? What about a
woman? Women are made to multi-task. This works to their advantage in
the business world. The ability to multi-task gives you an edge,
versatility and the ability to work through distractions.
But too much multi-tasking can make you lose focus. Want to kill your
business in a few months? Forget what your true objectives are while you
remain busy with unimportant tasks. Business demands focus and
targeting. Because women have a tendency to do many things well
simultaneously, they can be easily distracted off course and lose site
of their goals.
Women are relationship builders.
Women make wonderful networkers. They know how to work with other
people to get a job done. A woman with a house full of kids has to know
how to delegate and build relationships. Women are the heart of the
home, and they can also be the heart of the business world. Their
ability to build the good in others and coordinate teams of people can
be inestimable as entrepreneurs.
But... women can get sidetracked in building relationships that do
not produce results. For example, if an entrepreneur loses focus on what
her ideal target market is, and then builds networking relationships
with people who do not focus on her market... just because she likes
them... she can waste time and energy building relationships that serve
no real purpose in her business. Sure, she'll enjoy the camaraderie with
these people because she likes them, but this energy in networking in
the wrong circles could be better served networking with other
professionals who would build her business.
Women are communicators.
Women are master communicators. This is no more clearly demonstrated
than in my own home. My husband is a man of few words. The most he can
speak to anyone is maybe 15 minutes. He gets his point across and moves
on to the remote control. He has no desire to write or speak. Language
is not his bag. Now I'm not saying that men aren't good speakers or
writers, I'm just saying that generally speaking, what man could spend 2
hours on the phone talking to his friends? I bet you could rattle off
the names of five women you know who do so on a regular basis.
Women solve problems by talking them through. And in talking, they
develop creative solutions and wonderful business ideas.
But, women can also waste hours talking about frivolous personal
issues mixed into their business conversations. My husband who goes
right to the heart of the issue in a 15 minute conversation, can solve
the same problem that it takes me 2 hours to talk through. But then of
course, there are no creative side-routes or bright ideas or epiphanies
along the way for him either.
Overall, I still believe women can make some of the best
entrepreneurs there are. Their tenacity, determination, and versatility
along with their relationship and communication skills make for
excellent entrepreneurs. Yet, with every strength lies a corresponding
weakness. My advice for women entrepreneurs: build on your strengths,
but master them. Don't let them master you.